Series of websites promoting discounts in 4 markets
Case
Introduction
This initiative marked the first of its kind in four key markets, dedicated to promoting discounts and special offers within the retail sector. Spanning from the inception of the idea and the creation of a robust business case, the project encompassed comprehensive development, strategic marketing, and ongoing maintenance.
This innovative concept flourished as the leading platform in its niche for over a decade, attracting millions of visitors and featuring thousands of listed discounts.
Strategy & approach
The websites, tailored to each market, were as follows:
- Superpopust.com (Serbia)
- Superkupnja.com
- Angebotecheck.com
- Angebotecheck.net
In addition to offering a vast array of discounts, these platforms provided valuable news and information relevant to consumers. This included detailed listings of retailers’ locations, opening hours, and contact details, ensuring a comprehensive and user-friendly experience for all visitors.